Design / Function / Strategy

We believe that Design, Function, and Strategy should be considered and incorporated in everything we do.

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Function First

Every step of your plan should be functional.

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Strategy

Strategic planning gets you where you want to be tomorrow rather than putting out your fires today.

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/pərˈspektiv/

Design from a different Perspective.

  1. the art of drawing solid objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other when viewed from a particular point. “a perspective drawing”
  2. a particular attitude toward or way of regarding something; a point of view.
    “most guidebook history is written from the editor’s perspective”

/ˈfəNG(k)SH(ə)n/

If “function” is not incorporated in the final product no one is happy.

  1. an activity or purpose natural to or intended for a person or thing.
  2. MATHEMATICS: a relationship or expression involving one or more variables.
  3. work or operate in a proper or particular way.

/ˈstradəjē/

Whether you are Sun Tzu, Elon Musk, or Joe Shmoe – You need to have a strategy to get where you want to go.

  1. a plan of action or policy designed to achieve a major or overall aim.
  2. the art of planning and directing overall military operations and movements in a war or battle
  3. a plan for military operations and movements during a war or battle.