Design / Function / Strategy

We believe that Design, Function, and Strategy should be considered and incorporated in everything we do.

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Function First

Every step of your plan should be functional.

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Strategic planning gets you where you want to be tomorrow rather than putting out your fires today.

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Design from a different Perspective.

  1. the art of drawing solid objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other when viewed from a particular point. “a perspective drawing”
  2. a particular attitude toward or way of regarding something; a point of view.
    “most guidebook history is written from the editor’s perspective”


If “function” is not incorporated in the final product no one is happy.

  1. an activity or purpose natural to or intended for a person or thing.
  2. MATHEMATICS: a relationship or expression involving one or more variables.
  3. work or operate in a proper or particular way.


Whether you are Sun Tzu, Elon Musk, or Joe Shmoe – You need to have a strategy to get where you want to go.

  1. a plan of action or policy designed to achieve a major or overall aim.
  2. the art of planning and directing overall military operations and movements in a war or battle
  3. a plan for military operations and movements during a war or battle.